Virgin Active, Happily Ever Active

  • Agency Karmarama;
  • Production Company Good Egg;
  • Director Bugsy ;

MPC and Bugsy create a tongue-in-cheek spot for Virgin Active

Virgin Active introduces ‘the butt clench workout’ in this new spot from Karmarama, which suggests daily butt-clenching as a way to burn more calories. MPC’s colourist James Tillett created the vibrant grade, and Hugo Saunders led the VFX team to perform various clean up and conform duties. 

Right then, we're all off to the gym...



  • Agency Karmarama
  • Production Company Good Egg
  • Director Bugsy
  • Agency Producer James Faupel
  • Creatives Daniel Leppanen, Rachel Holding
  • Production Company Producer Ayo Davis
  • Editors Ed Cheesman, Colette King and Samantha Neal @ Final Cut
  • VFX Producer Hannah Ruddleston
  • VFX Supervisor Hugo Saunders
  • Grade MPC
  • Colourist James Tillett

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