NBC: Super Bowl; The Voice, The Blacklist
MPC LA partners with NBC on two entertaining Super Bowl spots
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Gearing up for the June 24th release of Independence Day: Resurgence, Twizzlers’ new commercial “Base Repair” shows us a more lighthearted moment as aliens with advanced weaponry return to take over earth. During the invasion, our hero’s main concern is the pack of Twizzlers that get stuck underneath the falling debris from the attack. MPC Creative’s Eric S. Anderson directed the promo, featuring visual effects from MPC along with the color grade. The commercial includes shots from the actual film, which Cinesite created the visual effects for.
Eric commented, "We wanted to create a misdirect leading people to believe this could be another trailer from the new Independence Day movie. We used wide shots from the film and shot new medium and close ups in a parking lot in San Pedro. To ensure an authentic physical performance out of our actor Joe Hursley, we threw practical debris for him to dodge on set."
"Joe was great to work with, being a singer in a rock band he was used to screaming and diving for candy. It came very natural to him."