Skittles, The Portrait

  • Agency DDB Chicago;
  • Production Company Biscuit Filmworks;
  • Director Andreas Nilsson;

Steven Tyler gets a Skittles portrait, in Super Bowl ad from DDB Chicago, Andreas Nilsson & MPC LA

Rock legend Steven Tyler got his chance to “Taste the Rainbow” as the subject of his very own Skittles portrait in “The Portrait,” which debuted on Super Bowl 50. From agency DDB Chicago and DGA Award-winning director Andreas Nilsson of Biscuit, MPC LA embraced the absurdity of creating a portrait that talks and sings to impress Steven Tyler, before it hits one of the Aerosmith front man’s signature high notes and literally falls on its Skittles face.

“It was one of those opportunities where you have to pinch yourself, doing a shoot with a rock ‘n’ roll legend like Steven Tyler,” said Jason Schugardt, visual effects supervisor/head of 3D, MPC LA. “It was fun to hear him sing and watch him work. Andreas got a lot of great material from Steven, then we created his portrait in CG, allowing creative freedom with animation and dialog up until the last week of delivery.”

MPC’s team brought the portrait to life in CG, first creating scans of the room, empty frame and bust for tracking, Schugardt explained. In Houdini, they built the portrait with instanced Skittles onto simplified geo face geometry.  That geo was then rigged and animated in Maya, and sent back to Houdini to be lit and rendered. 2D artists put the finishing touches on the rendered CG Skittles making them as irresistible to eat as a bag in the hand.

“The stakes were particularly high because the commercial broke on the Super Bowl,” Schugardt said. “DDB’s team and Andreas were a pleasure to work with, and we all pushed hard to deliver a very memorable spot to television’s biggest audience of the year.”

Credits

  • Agency DDB Chicago
  • Production Company Biscuit Filmworks
  • Director Andreas Nilsson
  • Agency Chief Creative Officer John Maxham
  • Agency EVP/Executive Creative Director Mark Gross
  • Agency CD, Art Director Brian Boord
  • Agency CD, Copywriter Chad Broude
  • Agency Chief Production Officer Diane Jackson
  • Agency SVP Executive Producer Will St. Clair
  • Agency Assistant Producer Jakub Zajaczkowski
  • Agency Production Manager Scott Terry
  • Production Company Managing Director Shawn Lacy
  • Production Company Executive Producer Holly Vega
  • Production Company Heads of Production Rachel Glaub & Mercedes Allen
  • Production Company Producer James Veal
  • Production Company Production Supervisor Jennifer Berry
  • VFX MPC LA
  • VFX Executive Producer Elexis Stearn
  • VFX Senior Producer Juliet Tierney
  • VFX Producer (Bangalore) Ekta Gupta
  • VFX Production Coordinator Valentina Cokonis
  • VFX Supervisor/Head of 3D Jason Schugardt
  • VFX Supervisor/2D Lead Gizmo Rivera
  • VFX Team George Saavedra, Steward Burris, Andrew Price, Nate Lapinski, Patrick Manning, Suhas Bhat, James Littlejohn & Hayley Chen-O’Neill
  • Grade MPC LA
  • Color Executive Producer Meghan Lang
  • Color Associate Producer Rebecca Boorsma
  • Colorist Mark Gethin
  • Editorial Whitehouse Post
  • Editor John Smith @ Whitehouse Post
  • Editorial Executive Producer Kristen Branstetter
  • Editorial Producer Dawn Gruzowski
  • Audio/Sound Design The Studio
  • Audio Mixer Nicholas Papaleo
  • Audio Manager, Studio Operations Stacey Simcik

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