Samsung, Surf - The Snail

  • Agency Leo Burnett Chicago;
  • Production Company Park Pictures;
  • Director AG Rojas;

Leo Burnett & MPC LA Create Inspiring Tale About Defying Barriers in Samsung’s “Surf – The Snail"

Samsung’s “Surf – The Snail” shows how progress happens when you fearlessly venture out and face the unknown. Directed by masterful visual storyteller AG Rojas, we observe the story of Ajiss, a young boy who challenges obstacles to connect with a world he is passionate about. The boy’s fragility and fearlessness are reflected by an underdog snail, created in CG, as it travels unfazed across harsh environments. MPC LA handled the VFX and colorist Ricky Gausis provided the grade. 


  • Agency Leo Burnett Chicago
  • Production Company Park Pictures
  • Director AG Rojas
  • DoPs Robert Bruce & Alwin Kuchler
  • Agency Global Chief Creative Officer Mark Tutssel
  • Agency Chief Creative Officer Britt Nolan
  • Agency SVP, Creative Directors Brian Siedband & Gordy Sang
  • Agency Creative Director Rob Calabro
  • Agency Copywriter Rob Calabro
  • Agency Senior Art Director Luis Marques
  • Agency Executive Producer Matt Blitz
  • Agency Executive Producer Jackie Kelman Bisbee
  • Agency Senior Producer Bonnie Van Steen
  • Agency SVP, Global Account Director Radim Svoboda
  • Agency Account Director Ashley Beam
  • Agency Global Account Supervisor Huy Ngo
  • Agency SVP, Global Strategy Director Kara Yang
  • Agency Strategy Director Christopher Bridgland
  • Agency Vice President Peggy Walter
  • Production Company Executive Producer Dinah Rodriguez
  • Production Company Line Producer Pete Vitale
  • VFX Executive Producer Elexis Stearn
  • VFX Producer Brian Friel
  • VFX Creative Director Paul O'Shea
  • VFX Lead Andre Arevalo
  • VFX Team Brian Williams, Ben Persons, Rodrigo Jimenez, Andrew Price, Kevin Pierce, Kyung Park, Michael Wynd & Ryan Taylor
  • Grade MPC LA
  • Executive Producer, Color Meghan Lang
  • Color Producer Rebecca Boorsma
  • Colorist Ricky Gausis
  • Editorial House Exile Editorial
  • Editorial Executive Producer CL Weaver
  • Editor Conor O'Neill
  • Original Music Barking Owl
  • Sound Design Michael Anastasi

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