Prince's Trust, Parallel Lives

  • Agency CHI&Partners;
  • Production Company Smuggler;
  • Director Miles Jay;

MPC, CHI&Partners & Smuggler create 'Parallel Lives’ to celebrate The Prince’s Trust's 40th anniversary

The film titled ‘Parallel Lives’ illustrates the life-changing impact the youth charity’s work has had on generations of young lives across the UK since it was founded 40 years ago. 

The heartfelt ad, conceived by CHI&Partners and directed by Miles Jay at Smuggler, features a mirrored world; with one side showing a young person doing well and the other showing the ‘parallel life’ they could have ended up with if The Prince’s Trust hadn’t been there to support them. Shot on 35mm, MPC London created the VFX with MPC NY’s James Tillett completing the grade using MPC’s Remote Grading network. 

The Trust has helped more than 825,000 young people since 1976 and supports 100 more each day. To donate or join, visit



  • Agency CHI&Partners
  • Production Company Smuggler
  • Director Miles Jay
  • Executive Creative Director Jonathan Burley
  • Creative Directors Danny Hunt & Gavin Torrance
  • Agency Executive Producers Matt Cresswell & Emma Modler
  • Agency Producers Jack Harris & Hannah Greene
  • Editing House Work Editorial & Paperhat FTP
  • DoP Steve Annis
  • VFX Lead Petter Lindholm
  • VFX Producer Philip Whalley
  • VFX Team Fabrizio Ghiso, Mark Stannard, Silambarasan R P & S. Samson Samuel
  • Grade MPC - Remote Grade
  • Colourist James Tillett

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