Nike, The Conductor

  • Agency Wieden+Kennedy Portland;
  • Production Company Anonymous Content;
  • Director Mark Romanek;

Kobe Makes a Memorable Exit in Nike’s “The Conductor,” from W+K Portland, Mark Romanek and MPC LA

As we bid a fond adieu to one of basketball’s most exciting and successful stars, Kobe Bryant, who plays his last game this week, Wieden+Kennedy Portland and director Mark Romanek send him off in style with a commercial for Nike called “The Conductor.” The anthemic film features “haters” from the Lakers’ fiercest rivals, devoted fans of the Celtics, Kings, Pistons, Knicks, Bulls, Thunder and more who jeer at Kobe as he exits the court holding his head up high. The irony is far from lost because they will probably miss him and his game most of all. MPC LA helped bring this emotive film to life including extending the stadium crowds in over 40 shots.


  • Agency Wieden+Kennedy Portland
  • Production Company Anonymous Content
  • Director Mark Romanek
  • DoP Greig Fraser
  • Agency Creative Directors Alberto Ponte & Ryan O'Rourke
  • Agency Copywriter Josh Bogdan
  • Agency Art Director Jacob Weinstein
  • Agency Executive Producer Matt Hunnicutt
  • Agency Senior Producer Molly Tait Tanen
  • Agency Producer Mauricio Granado
  • Production Company Managing Director Eric Stern
  • Production Company Executive Producer Sue Ellen Clair
  • Production Company Line Producer James Graves
  • VFX Executive Producer Elexis Stearn
  • VFX Producer Brian Friel & Deepanjali Singh
  • VFX Supervisor Michael Gregory
  • VFX Team Brian Williams, Jadan Duffin, Avinash Bhandary, S. Sundaramoorthy, S Rajesh, Mithun Alex, S. Samson Samuel, Mithilesh G, Sreejimol CP, Likin Ganpathy CP, Mohanakrishnan C, Padma Priya, Craig Savio Padua, Sreenivasa Aditya Yanamalach, Hemanth Anusuri, Bakiyaraj P, Matthew Burns & Luis Rodriquez
  • Grade MPC LA
  • Executive Producer, Color Meghan Lang
  • Color Producer Rebecca Boorsma
  • Color Assist Kristopher Smale
  • Colorist Mark Gethin
  • Editorial Exile
  • Editor Eric Zumbrunnen
  • Editing Post Executive Producer CL Weaver
  • Editing Post Producer Brittany Carson
  • Music and Sound Company Beacon Street Studios
  • Composer Andrew Feltenstein & John Nau
  • Sound Designer Rommel Molina
  • Song "I've Been Hating You Too Long To Stop Now"
  • Music and Sound Producer Leslie DiLullo
  • Mix Beacon Street Studios
  • Mixer Rommel Molina

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