MoneySuperMarket, That's How I Roll

  • Agency Mother;
  • Production Company Somesuch & Co;
  • Director Nick Gordon ;

MPC and Nick Gordon roll with Snoop Dogg for MoneySuperMarket

The new spot was created by Mother as an extension of the ‘save money, feel epic’ campaign, focusing on the comparison site’s car insurance offering.

Filmed in LA and starring legendary rapper Snoop Dogg, protagonist Phil appears to drive through the streets of LA, minus a car, with a little help from MPC’s VFX team.

Various rigs were removed, including a specially built radio controlled rig and assorted support apparatus inside Phil’s clothing. An elements shoot was conducted on set to create the smoke and Snoop Dogg was shot against green screen before being composited into the closing scene. 

Credits

  • Agency Mother
  • Production Company Somesuch & Co
  • Director Nick Gordon
  • Agency Producer Sam Dowling
  • DOP Alexis Zabe
  • Production Company Producer Dougal Messe
  • Editor Dominic Leung @ Trim
  • VFX MPC
  • VFX Producer Anandi Peiris
  • VFX Supervisor Rob Walker
  • VFX Team Ryan Hadfield, Timo Huber
  • Grade MPC
  • Colourist Jean-Clément Soret

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