• Agency CHI & Partners;
  • Production Company Stink;
  • Director Adam Berg;

Lexus lights up Kuala Lumpur for new STROBE campaign

Created by CHI&Partners, STROBE showcases Lexus' innovative design and technology through imagination. 

Adam Berg directed the spot via Stink, which features stunt men and acrobatic performers in bespoke LED light suits telling the story of one man's incredible journey across the Kuala Lumpur skyline at night.


  • Agency CHI & Partners
  • Production Company Stink
  • Director Adam Berg
  • Executive Creative Director Jonathan Burley
  • Creative Director Monty Verdi
  • Copywriters Colin Smith & Angus Vine
  • Art Directors Colin Smith & Angus Vine
  • Agency Producer Nicola Ridley
  • Production Company Producer Ben Croker
  • DoP Mattias Montero
  • Local Production Company Passion Pictures Malaysia
  • Local Production Company Producers Sheen S. Singh & Jaan Kit
  • Editor Paul Hardcastle @ Trim
  • VFX Supervisor Franck Lambertz
  • VFX Producer Paul Branch
  • VFX Team Andrew Roberts, Hugo Saunders, Carsten Keller, Gian Luigi Granieri, Jama Djurabaev, Leanne Goymer, Mark Robinson, Oliver Caiden, PN Arun Kumar & Rajkumar C
  • Grade MPC
  • Colourists Jean-Clément Soret & Mark Gethin

Our global family of studios are all permanently connected and networked through an integrated production pipeline, allowing our team of artists and technologists to work closely together on shared projects whether they are in the same building or working remotely from separate locations.