NBC: Super Bowl; The Voice, The Blacklist
MPC LA partners with NBC on two entertaining Super Bowl spots
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David&Goliath created its seventh Super Bowl winner for Kia Motors America, titled “Walken Closet,” featuring none other than Christopher Walken who does not disappoint with his best poker-faced funny. There was another super star behind the camera in MJZ’s Matthijs van Heijningen, the multi award-winning director behind famed commercials including Canal+ “Closet” and “The Bear.” MPC LA teamed up to handle the VFX and grade.
“We enjoyed teaming up with David & Goliath on another Super Bowl project, as well as working with a director the caliber of Matthijs, who we’ve been fortunate to collaborate with before out of our London studio,” commented Paul O’Shea, MPC LA creative director/visual effects supervisor. “Mr. Walken also treated us to some wonderful outtakes and ad libs. But his Latina disco sashay to the car, sadly, didn’t make it into the final edit.”
“Walken Closet” highlights the features of Kia’s all-new Optima midsize sedan in a story that begins in the bedroom, then moves to the closet as the protagonist searches for a pair of beige socks and instead encounters Walken in a hilarious reveal, daring him to be different. The action transitions to a car showroom and finally, a long stretch of open highway where we observe the Optima’s impeccable performance and Walken’s fun passion for the car.
VFX ranged from set build and set cleanup to car beauty and clean up, MPC’s visual effects supervisor Mark Holden explained. The final scene’s driving vignettes were compiled from the studio shoot and background plates, with new skies added. Colorist Ricky Gausis graded the commercial.
"It was great to work with the team from David & Goliath again,” Holden added. “It's always amazing to be involved in a project with such a high-profile actor as Christopher Walken, and such an entertaining Super Bowl spot, too."