KIA, Walken Closet

  • Agency David&Goliath;
  • Production Company MJZ;
  • Director Matthijs Van Heijningen;

Christopher Walken Loves Kia’s Pizzazz, in this Standout Super Bowl ad from David & Goliath

David&Goliath created its seventh Super Bowl winner for Kia Motors America, titled “Walken Closet,” featuring none other than Christopher Walken who does not disappoint with his best poker-faced funny. There was another super star behind the camera in MJZ’s Matthijs van Heijningen, the multi award-winning director behind famed commercials including Canal+ “Closet” and “The Bear.” MPC LA teamed up to handle the VFX and grade.      

“We enjoyed teaming up with David & Goliath on another Super Bowl project, as well as working with a director the caliber of Matthijs, who we’ve been fortunate to collaborate with before out of our London studio,” commented Paul O’Shea, MPC LA creative director/visual effects supervisor. “Mr. Walken also treated us to some wonderful outtakes and ad libs. But his Latina disco sashay to the car, sadly, didn’t make it into the final edit.”

“Walken Closet” highlights the features of Kia’s all-new Optima midsize sedan in a story that begins in the bedroom, then moves to the closet as the protagonist searches for a pair of beige socks and instead encounters Walken in a hilarious reveal, daring him to be different. The action transitions to a car showroom and finally, a long stretch of open highway where we observe the Optima’s impeccable performance and Walken’s fun passion for the car.

VFX ranged from set build and set cleanup to car beauty and clean up, MPC’s visual effects supervisor Mark Holden explained. The final scene’s driving vignettes were compiled from the studio shoot and background plates, with new skies added. Colorist Ricky Gausis graded the commercial.

"It was great to work with the team from David & Goliath again,” Holden added. “It's always amazing to be involved in a project with such a high-profile actor as Christopher Walken, and such an entertaining Super Bowl spot, too."


  • Agency David&Goliath
  • Production Company MJZ
  • Director Matthijs Van Heijningen
  • Agency Founder & Chairman David Angelo
  • Agency Chief Creative Officer Colin Jeffrey
  • Agency Chief Digital Officer Mike Geiger
  • Agency President Brian Dunbar
  • Agency Chief Strategy Officer Seema Miller
  • Agency Creative Directors John O'Hea & Brandon Davis
  • Agency Art Directors Shaun Wright & Mike Cornell
  • Agency Copywriters Joe Shaner & Andy Sciamanna
  • Agency Senior Digital Art Directors Bernice Chao & Matt Koulermos
  • Agency Senior Designer Katherine Ahn
  • Agency Director of Creative Services Frannie Rhodes
  • Agency Senior Project Manager Kemit Ray
  • Agency Managing Director Jeff Moohr
  • Agency Account Director Gordon Gray
  • Agency Account Executive Annelise Lorenzo
  • Agency Director of Broadcast Production Paul Albanese
  • Agency Executive Producer Christopher Coleman
  • Production Company President David Zander
  • Production Company Sr. Executive Producer Eriks Krumins
  • Production Company Producer Donald Taylor
  • VFX Creative Director Paul O'Shea
  • VFX Executive Producer Elexis Stearn
  • VFX Senior Producer Karen Anderson
  • VFX Producer Abisayo Adejare
  • VFX Production Coordinator Dori Sharvit
  • VFX Senior Compositor Mark Holden
  • VFX Team Warren Paleos, Janice Tso, Michael Wynd, Ben Persons, Brian Williams & Sandra Ross
  • Grade MPC LA
  • Color Executive Producer Meghan Lang
  • Color Associate Producer Rebecca Boorsma
  • Colorist RIcky Gausis
  • Editorial Cut+Run Editorial
  • Editor Steve Gandolfi @ Cut+Run Editorial
  • Editorial Executive Producer Carr Schilling
  • Editorial Producer Amburr Farls
  • Editorial Assistant Sean Fazende

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