NBC: Super Bowl; The Voice, The Blacklist
MPC LA partners with NBC on two entertaining Super Bowl spots
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MPC NY teamed up with RPA, Prettybird director Isaiah Seret and Academy Award-winning cinematographer Claudio Miranda in this spot for Intuit's ‘Small Business Big Game’ winner Death Wish Coffee in 'Storm's a-Brewing.' It features a surly crew of Vikings at sea battling a perfect storm, with their journey culminating in the wide-open mouth of a man drinking a cup of Death Wish Coffee.
The spot was part of a social media contest Intuit conducted for its small business customers, with the winner being featured in a Super Bowl ad. The MPC team translated the limited movements of the live-action boat into the more dramatic moves called for in the 3D world. They conjured realistic wind and water simulations to complement the entire CG environment of the Viking crew.
The team at MPC worked closely with the director, ensuring that the the spot felt as cinematic as a feature film. VFX supervisor/head of 3D Vicky Osborn said “Isaiah was great to work with and very collaborative. He had a very strong vision for the spot and was very concerned with making it realistic and accurate, which made the piece feel like you were making a sequence from a movie.”
MPC U.S. creative director/colorist Mark Gethin worked closely with DP Miranda on the grade.