Intuit Quickbooks, Super Bowl: Death Wish Coffee 'Storm's a-Brewin'

  • Agency RPA;
  • Production Company PRETTYBIRD;
  • Director Isaiah Seret;

MPC NY brew up a storm in this epic Super Bowl spot with director Isaiah Seret and RPA

MPC NY teamed up with RPA, Prettybird director Isaiah Seret and Academy Award-winning cinematographer Claudio Miranda in this spot for Intuit's ‘Small Business Big Game’ winner Death Wish Coffee in 'Storm's a-Brewing.' It features a surly crew of Vikings at sea battling a perfect storm, with their journey culminating in the wide-open mouth of a man drinking a cup of Death Wish Coffee.

The spot was part of a social media contest Intuit conducted for its small business customers, with the winner being featured in a Super Bowl ad. The MPC team translated the limited movements of the live-action boat into the more dramatic moves called for in the 3D world. They conjured realistic wind and water simulations to complement the entire CG environment of the Viking crew.

The team at MPC worked closely with the director, ensuring that the the spot felt as cinematic as a feature film. VFX supervisor/head of 3D Vicky Osborn said “Isaiah was great to work with and very collaborative. He had a very strong vision for the spot and was very concerned with making it realistic and accurate, which made the piece feel like you were making a sequence from a movie.”

MPC U.S. creative director/colorist Mark Gethin worked closely with DP Miranda on the grade.

Credits

  • Agency RPA
  • Production Company PRETTYBIRD
  • Director Isaiah Seret
  • Director of Photography Claudio Miranda
  • Agency EVP, Chief Creative Officer Joe Baratelli
  • Agency SVP, Group Creative Director Adam Lowrey
  • Agency SVP, Group Creative Director Nathan Crow
  • Copywriter Eric Aldama
  • Art Director Lauren Geschke
  • Agency SVP, Chief Production Officer Gary Paticoff
  • Agency VP, Executive Producer Carolyn Casey
  • Agency Assistant Producer Namrata Abhyankar
  • Agency Associate Director, Business Affairs Jennifer Ross
  • Agency EVP, Management Account Director Tom Kirk
  • Agency VP, Account Director Hope Bubnar
  • Agency Account Supervisor Robin Boden
  • Agency Senior Account Executive AJ Puzzo
  • Agency Program Manager Janet Chu
  • Agency Traffic Manager David Price
  • Production Company Co-Founder/Executive Producer Kerstin Emhoff
  • Production Company VP/Executive Producer Ali Brown
  • Production Company Head of Production Tracy Hauser
  • Production Company Producer Julie Sawyer
  • Service Production Company Unit + Sofa
  • Service Production Company Executive Producer Fady Salame
  • Service Production Company Executive Producer Martin Sobotka
  • Service Production Company Line Producer Tereza Kalova
  • VFX MPC NY
  • Managing Director Justin Brukman
  • VFX Executive Producer Camila De Biaggi
  • Head of CG Vicky Osborn
  • VFX Producer Bindy St. Leger
  • VFX Team John Geehreng, Dan Fine, Mitch Deoudes, Zhao Wang, Zach Zhao, Tobey Lindbäck, David Kin, Kelly Bruce, Grae Revell, Francois Duchesneau, Reginald Emvula, Shawn Lipowski, Andres Weber, Tamir Sapir, Sue Jang, Casey Reuter, Andrew Cohen, Angela Carafas, Martin Boksar, Gaytree Dhangar, Kiran Veeraswarapu, Michael Nieves, Jeric Pimentel, Likin Ganpathy C.P., Mohanakrishnan C., Jaswan Vishnu Prasath, Elijah Lamond, Ting-Jung Hsu, Chris Green, Karthi G., Prashanth Palaparthi & Srikanth Salla
  • Grade MPC LA
  • Color Grade Executive Producer Meghan Lang
  • Colorist Mark Gethin
  • Editorial Matt Murphy @ Exile
  • Editorial Executive Producer Carol Lynn Weaver
  • Editorial Producer Brittany Carson
  • Assistant Editors Tara Wall, Dustin Zimmerman & Ryan Seegers
  • Composers Thomas Bergersen & Nick Phoenix @ Extreme Music
  • Music Title Protectors of the Earth
  • Publisher Two Steps from Hell
  • Sound Design Machine Head
  • Sound Design Executive Producer Patty Chow Dewey
  • Creative Director/Sound Designer: Stephen Dewey
  • Additional Sound Design Kip Smedley
  • Mix Lime
  • Executive Producer Susie Boyajan
  • Engineer Loren Silber
  • Mix Assistant Mark Nieto
  • Music Supervisor Jon Oda

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