Heineken, The Shaping Effect

  • Agency Publicis Italy;
  • Production Company Rattling Stick;
  • Director Traktor;

Created by Publicis Italy and directed by Traktor through Rattling Stick, Heineken invites you to open your world.


  • Agency Publicis Italy
  • Production Company Rattling Stick
  • Director Traktor
  • Executive Creative Directors Luca Cinquepalmi & Marco Venturelli
  • Art Director Simone Di-Laus
  • Agency Producer Mariella Maiorano
  • VFX Supervisor Michael Gregory
  • Production Company Producer Jay Shapiro
  • 3D Supervisor Amir Bazazi
  • Creative Director 2D Bill McNamara
  • VFX Producer Philip Whalley
  • Shoot Supervisor Bill McNamara
  • DMP Gerard Dunleavy
  • Compositors Fabrizio Ghiso & Andrew Roberts
  • 3D Team Olivier Sicot & Radu Ciubotariu
  • Grade MPC
  • Colourist Jean-Clément Soret

Our global family of studios are all permanently connected and networked through an integrated production pipeline, allowing our team of artists and technologists to work closely together on shared projects whether they are in the same building or working remotely from separate locations.