Heineken, Prep Talk

  • Agency Publicis Italy;
  • Production Company Independent;
  • Director Guy Richie;

MPC, Guy Richie and Publicis Milan help José Mourinho deliver his latest ‘Prep Talk’ for Heineken

Heineken’s TV ad ‘Prep Talk’ marks the beginning of the UEFA Champions League. In the film we see Jose Mourinho, Football Manager of Premier League club Manchester United, who are not in the league this year, delivering a powerful and stormy pep talk. The comedic film directed by Independent’s Guy Richie was conceived through Publicis Milan and it highlights the drink brand’s sponsorship of the Champions League. 

MPC artists created VFX throughout the spot. In particular, establishing the look, feel and flow of the storm saw artists thinking on their feet and collecting elements from all kinds of places, including a coincidental mid-night storm in London. Real footage filmed on a phone from a bedroom window was then augmented into the DMP. 


  • Agency Publicis Italy
  • Production Company Independent
  • Director Guy Richie
  • CEO & ECD Publicis Italy & Global Chief Creative Officer Publicis WW Bruno Bertelli
  • Executive Creative Director Publicis Italy Cristiana Boccassini
  • Executive Creative Director Publicis Milano Luca Cinquepalmi
  • Executive Creative Director Publicis Milano Marco Venturelli
  • Associate Creative Director- Art Director Francesco Epifani
  • Associate Creative Director- Copywriter Paolo Bartalucci
  • Head of Television Silvia Cattaneo
  • VFX Supervisor 2D Rod Norman
  • VFX Supervisor 3D Carsten Keller
  • VFX Producer Phil Whalley
  • VFX Team Tom Harding, Ruairi Twohig, Alexander Kulikov, David Filipe, Edward Taylor, Denis Krez, Mike Cosgrave, Neil Miller, Steve Oakley, Silambarasan R P, Sugumar S, Venkatesh Rajagopal, Hemalatha T, Jaswan Vishnu Prasat, K. Gandhiraj, Karthi G, Kiran Veeraswarapu, Kishan Katrimal, Likin Ganpathy CP, Maheswar Konda, Manu Gopalakrishnan, Mohan Pugaz, Padma Priya, Praveenkumar Samiraj, R Kumaresan, Rajesh Kumar, Sangeetha M, Shyam Babu, Srikanth Salla & Yasasvini.V
  • Grade MPC
  • Colourist Jean-Clément Soret

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