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MPC create a mirror effect for fashion brand Nordstrom's Spring 2016 line directed by Tell No One through Good Egg.
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MPC Shanghai created huge, highly realistic CG crowds for the recent Coca-Cola ‘That’s Gold’ campaign, released ahead of the coming Rio Olympics.
Working once again with agency McCann Shanghai, MPC Shanghai were briefed with populating three arenas with thousands of animated spectators, camera flashes and waving flags. VFX supervisor Barry Greaves explains that he and the team relished the sizeable challenge and especially the opportunity to, “create something truly memorable… A 2-minute film in the Chinese market is rare. One combining strong narrative that holds the viewers attention throughout is almost unheard of.”
Greaves explains the working process, “We adapted MPC's bespoke crowd tool combining plates we shot on location to the shots within the edit across multiple platforms to create a seamless story, as well as a plethora of textures, graphic elements and stills which were used to populate and create an atmospheric stadium feeling across the three different venues.”
Greaves worked closely on set with director Augusto de Fraga. De Fraga particularly appreciated the “absolute camera liberty” that MPC allowed him, explaining, “it helped me a lot in order to shoot in a very instinctive way. I was looking for believable emotions and so, when working with non-actors, camera freedom is an important tool. That made a huge difference.”
McCann Shanghai CCO & Chairman, Tomaz Mok, extols another successful collaboration with MPC Shanghai, “We are very pleased with the great, meticulous care and detail given to this film. The stadium crowds look so authentic. It looks like live footage, not CG. It is just so beautifully done.”
Coca Cola China’s head of creative excellence, Richard Cotton, was similarly delighted, "MPC were an absolute pleasure to work with on this project. Their expertise, and above all, passion, helped deliver a film that we are delighted with."
Barry 是这样描述他们在这部影片中的角色的：“我们利用了MPC的bespoke crowd工具，结合我们在拍摄时所用的幕板以及在剪辑过程中的影像，在多个平台上进行加工，最终才有了这样一部不论是从图像、材质还是静物都完美营造了三个极具体育竞争氛围体育场的片子。
Barry在拍摄时与导演Augusto de Fraga紧密合作，并在拍摄过程中给予了导演“完全的镜头自由”。De Fraga对此十分满意，他说：“这对我意义重大，因为这样我可以凭着我的导演直觉来拍摄这部片子。我一直在拍摄过程中寻找令人信服的感情表达。对于在和非专业演员合作时，我能自由选择镜头角度非常重要。”