Channel 4, Gay Mountain

  • Agency 4Creative;
  • Production Company 4Creative;
  • Director Alice Tonge;

4Creative and MPC follow the rainbow to Gay Mountain

MPC teamed up with 4Creative to create a promo-style TVC for the launch of the winter Olympics on Channel 4, starring the U.K’s premier boylesque troupe, Fred Bear.

The campy cabaret performance of ‘Gay Mountain’, complete with a light-bulb rainbow, was created to wish good luck to everyone competing in Sochi- gay or straight.

MPC completed clean-up and colourist George K created the multi-faceted grade.


  • Agency 4Creative
  • Production Company 4Creative
  • Director Alice Tonge
  • Executive Creative Directors John Allison, Chris Bovill
  • Creative Director Alice Tonge
  • Creatives Emily Churches, Stevie Rowing-Parker
  • VFX Producer Sarah Walsh
  • VFX Team Marcus Moffat, Dan Cowley
  • Grade MPC
  • Colourist George K

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