Brooks, The Rundead

  • Agency Leo Burnett Chicago;
  • Production Company Furlined;
  • Director Bjorn Ruehmann;

Zombies pick up the pace in Brooks' "The Rundead" with VFX and grade by MPC LA

Brooks' first-ever TV spot "The Rundead," by Leo Burnett Chicago, adds a fun twist on the classic zombie apocalypse genre. It's one where the undead are more interested in a good run—albeit zombie-paced—than more carnal treats. Furlined's Bjorn Ruehmann directs the commercial which begins with traditional 'Walking Dead’-style zombies giving chase to a living victim, who they lose interest in completely after stumbling upon an abandoned store full of Brooks Running shoes. The MPC LA team handled VFX, along with the grade from colorist Ricky Gausis.


  • Agency Leo Burnett Chicago
  • Production Company Furlined
  • Director Bjorn Ruehmann
  • Agency Chief Creative Officer Mark Tutssel
  • Agency Creative Director/Art Director Jon Wyville
  • Agency Creative Director/Copywriter Dave Loew
  • Agency SVP, Account Director Varsha Kaura
  • Agency VP, Planning Director Udayan Kolandra
  • Agency Account Director Holly Springer
  • Agency Head of Production Vincent Geraghty
  • Agency Sr. Producer Michael Petrucelly
  • Editor Matt Wood @ Whitehouse Post
  • Music/Sound Design Human
  • VFX Executive Producer Karen Anderson
  • VFX Producer Abisayo Adejare
  • VFX Lead Warren Paleos
  • VFX Team Vincent Blin, Gustavo Bellon & Sandra Ross
  • Grade MPC LA
  • Color Executive Producer Meghan Lang
  • Color Associate Producer Rebecca Boorsma
  • Colorist Ricky Gausis
  • Audio Mix Lime Studios

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