BMW, Astronaut

  • Agency KBS+;
  • Production Company MJZ;
  • Director Rupert Sanders;

MPC NY and Rupert Sanders showcase modern marvels in engineering for BMW

KBS+ and MPC NY bring an out-of-this-world spot for BMW, directed by A-list director Rupert Sanders through MJZ. “Astronaut” captures the parallel between the high-performance BMW 6 Series coupe and the space shuttle - a marvel of engineering and technology.

MPC’s Creative Director Alex Lovejoy and his team enhanced the film throughout, helping to achieve the ‘wow factor’ reaction by both the astronaut and child. VFX artists ensured every detail was seamlessly integrated, including matte paintings to extend the horizon, dust plumes billowing from the vehicle, clean-up, and expertly composited shuttle footage and green screen shots of the astronauts. US Creative Director of Color Grading Mark Gethin created the final look of the film with the grade.

Credits

  • Agency KBS+
  • Production Company MJZ
  • Director Rupert Sanders
  • Co-Chief Creative Officers Dan Kelleher, Jonathan Mackler
  • Agency Executive Creative Director Paul Renner
  • Agency Creative Director/Copywriter Mike Abell
  • Agency Creative Director/Art Director Kevin Gentile
  • Agency Head of Production Jenny Read
  • Agency Executive Producer Kyle Wright
  • Agency Content Producer Dennis McKinley
  • Director of Photography Jess Hall
  • Production Company Executive Producer Kate Leahy
  • Production Company Producer Sari Resnick
  • VFX MPC NY
  • VFX Producer Armand Weeresinghe
  • VFX Supervisor Alex Lovejoy
  • Shoot Supervisor Paul O'Shea
  • Grade MPC LA
  • Colorist Mark Gethin
  • Editor Ben Jordan @ Work Edit, NYC
  • Sound Studio Tom Jucarone @ Sound Lounge

Our global family of studios are all permanently connected and networked through an integrated production pipeline, allowing our team of artists and technologists to work closely together on shared projects whether they are in the same building or working remotely from separate locations.