MPC Advertising Triumphs at the 2014 British Arrows Craft Awards

Studio wins two Golds for Best VFX and Best CGI and Silver for Best Colour Grade

Last night’s British Arrows Craft Awards completed an incredible awards season for MPC London with the studio collecting three prestigious awards at the ceremony, which champions artists and their work.

Mother’s ethereal Ikea ‘Beds’ won Gold for Best VFX, with the trophy presented to VFX Supervisors Bill McNamara and Jim Radford. The much lauded spot also collected Gold for Best Director for MJZ’s Juan Cabral which also went on to win the overall Best Crafted Commercial of the year. This is the third year running that MPC has picked up Gold for Best VFX - huge congratulations to everyone involved in crafting the stunning film.

Jon Park collected a Gold award for Best CGI for creating the frustrated frill necked lizard and his housemate the cheeky tarsier for first direct. The spot was directed by Dom & Nic through Outsider and conceived by JWT. This is MPC's second British Craft Gold for CGI in as many years.

Following four nominations in the category, MPC Global Creative Director of Colour Grading Jean-Clément Soret took home Silver for his work on John Lewis' ‘Never Standing Still’ with a grade that takes the viewer through the different eras of the iconic British retailer.

Huge congratulations to Jon, Bill, Jim, Jean-Clément and all of our teams for the outstanding work culminating in 2014 Craft Award triumphs. And an additional congratulations to all of last night’s winners.

The news follows recent wins for MPC at the shots awards and LIA, both for Post Production Company of the Year, a win at the UKMVA’s for George K for Best Colour Grade, a fantastic total of 17 spot collaborations at the APA Show and a VFX Gold Lion at Cannes. 

For a full list of winners click here

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