Lacoste’s Leap Of Faith wins Film Craft Grand Prix at Eurobest

BETC and Wanda’s Seb Edwards collected the coveted Film Grand Prix at the 2014 Eurobest awards in Helsinki for Lacoste ‘The Big Leap.’

The stylish spot is an epic love story, released earlier this year as Lacoste’s first advertising film. It depicts a man taking metaphorical plunge into the unknown and was created with the use of matte paintings and extensive rigging systems.

Huge congratulations to BETC, Seb Edwards, Wanda and the MPC VFX team for their work on the epic spot.

The Eurobest awards celebrate excellence in advertising, film craft and design. One of the industry’s leading bodies, the yearly conference and ceremony sees the continent's creative community come together to learn, collaborate and network.

Watch it here

Watch the Lacoste Making Of here

See the full list of winners here

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