YouTube Film Hack
YouTube and MPC partner with creative agencies for “The YouTube Film Hack”
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As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the industry’s leading studios. With over 20 years experience, James has evolved from a hands-on creative, to a team leader producing and managing commercial campaigns for the most acclaimed agencies and brands.
James joins MPC from Publicis, where he was Head of Production at the group’s internal production platform ‘Prodigious’. Over the past three years he set up and managed the broadcast facility in London, building its talent, skills and reputation. Collaborating with the Publicis agencies to design production and integrated service strategies for their established brands, along with decoupling and overseeing direct client work.
James said, “MPC has a creative armoury, along with a depth of technical and creative experience that enables it to not just deliver for clients, but it to continue to push boundaries. I’m excited to be joining such an accomplished and credible team”.
Graham Bird, Managing Director for MPC Advertising said “We have known and respected James’ work for a long time. He is well versed in managing complex productions and has a diverse range of industry experience, which is well suited to the evolving creative offering of our business. We are excited to be working with him”.