MPC Advertising Triumphs at the 2014 British Arrows Craft Awards
Studio wins two Golds for Best VFX and Best CGI and Silver for Best Colour Grade
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‘Eefer’ the E4 channel ident has been awarded in Best Channel Identity at the Promax UK 2014 awards.
The brand refresh was created by 4Creative, who collaborated with the MPC Motion Design Studio to develop ‘Eefer’ the lovable E4 robot.
MPC’s team, led by Rupert Creswell, started with a series of concept sketches for the character, before bringing him to life in CG using in-house motion capture to create a series of idents with director Neil Gorringe.